About Us
Two businesses. One belief: you shouldn't have to do this alone.
Unboxed Automation brings together two specialist teams, so you get the whole picture rather than just one piece.
Who are we
Our Story
Unboxed OS is our strategy side — the independent voice that helps you work out where your technology should be taking your business, with no products to sell you and no vendor to push.
Unboxed Automation is our delivery side — we build the systems your strategy needs, and when there's still work left over, we offer the option to train a dedicated Virtual Assistant (VA) to manage core parts of your business.
Together, that's strategy, technology, and people — in the right order, so nothing gets lost in handoffs between three different suppliers who don't talk to each other.
We don’t have pool tables, fancy-pants boardrooms or flash signs on our building. We don’t even have a real full-time physical office. We are a remote-first business, meaning our team work from home offices across New Zealand and the Philippines. We prefer online meetings, rather than clogging up the roads with more cars, which is much better for the environment. We also think that to be good at looking after New Zealand and Australian businesses, we have to be down-to-earth and relatable to real people.
Why we exist
Our Mission
We exist to help small business owners scale, grow and become more successful without losing what makes their business theirs.
Our remote-first model keeps us nimble, reduces costs and provides a better lifestyle balance for our team. Plus, by using the best digital technology and AI tools to communicate and collaborate, we can walk the talk, consistent with our core aim of ensuring our clients achieve greater business productivity and flow. And remote working is better for the planet, reducing office and travel costs!
The irony is that when this is combined with smart time-tracking software, which shows us what the staff member is seeing and doing on their screen, people working from home can be vastly more productive. You actually know when your remote staff are working and what they are doing. We know they are not watching cat videos on Facebook or participating in a Zoom cat behaviour session during chargeable work time.
Yet, aside from this one productivity hack, our culture is not about control. It's about a culture of putting family first. Working when you want to work, making work fun and being driven by a purpose aligned with our strategy and yours.
Past
Our History
It was July 2013 when our Founder, Rob Robertson, walked past an empty cereal box in his apartment, waiting for inspiration to strike for the name of his company. After a second look at this cereal box, the Unboxed name was born.
Next up was designing a logo; the branding agency suggested Unboxed Performance, which he liked. In November 2013, the Unboxed Performance website went live, with a vision to shift business cultures and the way technology is used. Driven to make work fun while also gaining new levels of productivity, to open the boxes, or silos, of isolated data and people, and to enable collaboration and innovation to flourish.
Fast forward 10 years, and Unboxed Performance underwent a brand refresh in 2023, becoming the Unboxed Operating System and launching a new website. Our mission remains the same: to change how people feel about technology and work. We strive to help individuals leave work feeling productive, fulfilled, and genuinely looking forward to the next day.
It was July 2013 when our Founder, Rob Robertson, walked past an empty cereal box in his apartment, waiting for inspiration to strike for the name of his company. After a second look at this cereal box, the Unboxed name was born.
Next up was designing a logo; the branding agency suggested Unboxed Performance, which he liked. In November 2013, the Unboxed Performance website went live, with a vision to shift business cultures and the way technology is used. Driven to make work fun while also gaining new levels of productivity, to open the boxes, or silos, of isolated data and people, and to enable collaboration and innovation to flourish.
Fast forward 10 years, and Unboxed Performance underwent a brand refresh in 2023, becoming the Unboxed Operating System and launching a new website. Our mission remains the same: to change how people feel about technology and work. We strive to help individuals leave work feeling productive, fulfilled, and genuinely looking forward to the next day.
What's the Difference
Unboxed OS vs Unboxed Automation
Unboxed Automation is closely aligned with the Unboxed OS team, leveraging their expertise and the latest market insights in automation and AI. Unboxed OS is a little different in that it is independent and doesn't sell software. Therefore, they can understand each client's needs without selling you a single software stack.
To read more about our people, please visit our Unboxed OS Team Profiles
Like any IT company, Unboxed Automation is a specialist in certain software stacks. The reason is to be good at what we do. We need to be absolute experts in our software stack